WORK SAMPLES

COMPANY:

Vivo Agency specializes in marketing for Med-Tech and Bio-Tech companies. This is a spec ad promoting the Agency itself.

[spec ad]

CHALLENGE:

Companies that sell state-of-the-art technology may be tempted to market their products with technical jargon, data points, and lists of advancements and features. But in the end, the potential clients are human beings who need to be sold on simple ideas and practical benefits.

SOLUTION:

This ad proposes that even the most complex technologies are best sold by appealing to a human element. VIVO AGENCY prides itself on delivering simple, down-to-earth advertising, that distills big ideas into everyday value, and connects with potential clients on an emotional level.

COMPANY:

'abc Toys' offers games and puzzles that are designed to promote brain development in young children.

[spec ad]

CHALLENGE:

Helping parents understand the importance of nurturing growing minds through fun challenges.

SOLUTION:

Panel 1 sets the stakes - the importance of early brain development.

Panel 2 draws a correlation between something every parent thinks about (nourishing their kid's physical health with nutritious food) and something they might overlook (nourishing their brain with activities and games).

PANEL 3 offers the reward every parent longs for - a happy, healthy child.

COMPANY:

Campbell's Soup

[spec ad]

CHALLENGE:

The goal of this trifold mailer is to offer a meaningful solution to an everyday challenge.

SOLUTION:

Busy schedules keep moms and dads on the move, and planning healthy, affordable meals can often fall by the wayside. This pamphlet offers an all-in-one, stress-reducing solution by including recipes, coupons, and encouragement!

[ CLICK THE IMAGE TO SEE THE ENTIRE PAMPHLET ]

COMPANY:

Frederick Swanston is a marketing firm that specializes in connecting niche market problems with niche market solutions.

[spec ad]

CHALLENGE:

The aim of this ad is to offer a memorable portrayal of what Frederick Swanston does best.

SOLUTION:

You wouldn't drive a nail with a rubber chicken or a fly swatter [we hope]. Frederick Swanston knows how to present their clients' product as the obvious choice - as simple as choosing a hammer to drive a nail.

[ CLICK THE IMAGE TO SEE ALL MARKETING MATERIALS ]

PRODUCT:

Carl & Greta's Cowboy Sing Along - a new musical for kids and their families that debuted in Medora, North Dakota, in 2018.

CHALLENGE:

The primary objective was to introduce the two main characters in such a fun and memorable way that families on vacation would rush out to buy tickets and come see the show!

SOLUTION:

The marketing campaign included web copy, radio commercials, printed flyers, T-shirts, and a souvenir audio CD!

The show was so successful that the Theodore Roosevelt Medora Foundation immediately renewed the production contract for a second season!

COMPANY:

US-1 Pools in Franklinton, NC.

[spec ad]

CHALLENGE:

To highlight the deeper benefits of owning a pool and change the image of the backyard swimming pool from "luxury item" to "priceless investment in the family's well-being."

SOLUTION:

Many parents worry about their kids' health and mental wellness, especially in the modern age of sedentary habits and overexposure to mobile devices.

A swimming pool offers an irresistible alternative with a wealth of benefits: Exercise! Vitamin D! Social interaction! Playfulness!